Aneeta Akhurst brings 17 years of experience across digital and broadcast production. Currently, VP of Content & Community at XPRIZE, a global organization that accelerates solutions for humanity's biggest challenges. Aneeta is passionate about using impactful storytelling to catalyze positive change in the world.
Aneeta is highly skilled in digital marketing, creative, content production, and editorial storytelling, creating deeper engagement and awareness through compelling information, inspiring stories, skilled strategy, and a strong brand voice that resonates with a global audience. Aneeta specializes in factual content that covers science, news/current affairs, history, exploration, and more. She leverages cross-platform data insights to inform content direction and production for various distribution channels, including email, print, social, website, podcast, streaming, and beyond.
XPRIZE, VP Content & Community
2022 – Current
Aneeta spearheads brand, content, creative, and digital marketing at XPRIZE, enhancing brand awareness and thought leadership through strategic campaigns, storytelling, and team management. She has driven brand evolution, content optimization, SEO, and digital media strategies, driving engagement and community growth across email, web, and social channels. Aneeta has implemented tools like Airtable and Dash Hudson to manage projects and track digital results in real-time. Leading a remote team of 8, she surpassed goals and KPIs, achieving an 800% YoY increase in engagement on social platforms. Aneeta also led the successful launches of XPRIZE Healthspan and XPRIZE Water Scarcity, significantly enhancing digital presence and engagement.
Seeker, Director of Programming
2017 – 2022
As Director of Programming for Seeker, Aneeta managed a remote team of 30 professionals, fostering excellence to deliver compelling content and enhance audience engagement. She directed digital strategy and leveraged analytics, achieving significant audience growth and content engagement. Aneeta optimized content production, maintaining high-quality standards while achieving cost efficiencies. She collaborated with the sales team to develop successful sponsored and branded content, expanding revenue streams. Aneeta initiated strategic partnerships, including book and podcast deals, contributing to business expansion. Under her leadership, Seeker became the leading science media brand for Gen Z and Millennials, achieving 80 million monthly views and 127% YoY growth across digital platforms. She also increased watch time on health content by 70% YoY.
Development & Production
2007–2017
Aneeta has held various positions in development and production for both digital and broadcast media, working on projects ranging from short series for social platforms to feature-length documentaries. Her experience includes collaborations with major organizations such as Discovery, the BBC, National Geographic, Spring Films, and more.